Sunday, October 31, 2010

What have you learnt about technologies form the process of constructing this product?

Throughout the process of conrstructing this media product i have gained many skills and learnt much about the making of films. Technologically we spent most of our learning to use a video camera to great effect and editing what we had made on Windows Movie Maker.
One of the biggest things i learnt from the technology we had was that a shot could determine many things in a scene including its mood and realism. Typical techniques we used with a steady camera(supported by a tripod) including shot/reverse shot and a medium shot. In later parts of the film we experimented much with hand held shots without the tripod to create realism. When using Windows Movie Maker, it allowed us to cut and merge clips, add music, trim cuts and add titles. We learnt that good editing is key to allow the film to flow nicely; which proved to be the most difficult part of the task. Due to the amount of footage in the film, trimming the shots cut much of the dialogue and at some parts of the film the dialogue seemed to be rushed. I also regret not using the technology effective and adding titles in a more effective way, which could have suited the genre much more.
I have also learnt a lot about technology theoretically. Prosumerism is the idea that anyone can produce and consume media; that anyone produces at least one part of what they consume. It was first introduced in the 1970s, yet it was also used in theorist Alvin Toffler's book The Third Wave from 1980. He says that the first wave is a settled agricultural society after hunter-gatherer cultures. The second wave is the industrial age which was first introduced in Western society. The third wave is the post industrial society known as the digital or information age; it is in this third wave where people may be prosumers.


In media, prosumerism can be found in a website like Youtube or Myspace where people can consume the website yet produce videos and shape their identities; therefore having an impact on the world around us. Throughout the course we were prosumers by consuming research through the internet and films, then producing and editing the film through Pinnicle.




David Gauntlett is a British media theorist, he introduced the theory that because of modern day internet we are more creative. He says that when then internet was first introduced it was purely for information purposes; known as Web 1.0. Then the internet changed to suit prosumers, known as Web 2.0. He says that because of Web 2.0 we are more creative and therefore happier. We proved this in our product as we were happy being creative using interactive media.

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